To conduct is to master the art of motivation and value; to learn how to sell ideas. Conducting techniques are important means to ensure the participation of everyone in a group, a team or in the audience. How can this be done, leaving apart influence strategies? Instead of having total control of the group, as it would be the case with a mechanical system, the group needs, it order to maintain its solidarity, a psychological system built on concepts, such as objectives, roles, rules and affinities. One of the key factors of group cooperation is the moderator who mediates group understanding, allows information gathering and gives coherence to everyone’s contribution.

Knowing the key elements of a presentation, communication means available and the attitude of the audience, leads to a better presentation. The art of delivering a good presentation is guaranteed by combining theoretical methods with experience gained from practice.

Charisma and talent aren't always enough. Good preparation is necessary in order to deliver an exceptional speech that can reach the audience and make it react enthusiastically. The speaker's passion goes beyond the rational ego; and his/her own emotional status may lead to exaltation, astonishment, emotion and concern. This module gives participants the opportunity to discover themselves and to develop their personality in order to become an empathic powerful person.