“Having a cup of coffee with the client is not just a social act, it is, as everything a Consultant does, an action from the total sales strategy.”

One can obtain long-term partnerships, sound references and results exceeding expectations only by transforming each meeting into a “win – win” strategic selling. The Win-Win Strategic Selling workshop is so practical that even sales professionals realize that it is a way to become more efficient.

Participants build on fundamental elements: product general advantage/client general benefit, product form and they adapt information to specific face-to-face situations.
This module gives participants the opportunity to organize their information about a product and to find the best way to communicate with their client, keeping in mind at the same time company policy and the general marketing strategy.

Each sales consultant is expected to be fully committed, totally focused on their client, confident, good timekeeper, creative and to have initiative.
All these ingredients influence business growth and turn expectations into achievements. The direct sales consultant knows his/her clients, works closely with the clients’ employees and helps his/her partners develop a successful business.

Efficient merchandising techniques lead to added value to promoting and selling products in the pharmacy, increasing and stimulating consumer needs and the desire to buy more, and considering space aesthetics through business profitability.